asting Marche originated in 2013; four friends sharing the same values and passions and loving their region: Le Marche. The desire to promote the beauty and flavours of a rich and varied territory has given life to a very ambitious project, creating a reference point for Italian food lovers.
The Marche resembles a large garden with harmonious combination of sea colours, rolling hills curves and cultivated landscapes on the border between Tuscany and Umbria. A land lab, populated by discreet but concrete people, where hard work and craftsmanship combine perfectly with traditions, tastes, scents and colours.
The selection of products made by Tasting Marche is the heart of the project. It was made through the eyes, the taste, the feel ... but, above all, the heart of all-female team who explored the region step by step, travelling through the countryside, visiting markets, knowing the artisans and their secrets. We have chosen the excellences able to represent the different points of view of the region and the different typical flavours.
The journey through the taste will be the leitmotiv of Tasting Marche, which will guide guests through paths created for all types of travellers: the curious and traditional fans and newcomers to the food world, with the aim at sharing with the rest of the world this unique heritage to fall in love with.
The project Tasting Marche is based on some fundamental values held by the founding members:
The Marche , as well as Italy, is rich in tradition, history and culture. Each product often tells a story: that of a family who has devoted a lifetime to perfect a recipe, or that of a fruit that seemed to have disappeared and that someone has rediscovered with love and passion, and even to those who every day with sweat and fatigue takes care of the animals in the pastures to obtain the most delicious milk and cheese. To discover traditions, listen to testimonials and stories of the past is one of the values on which Tasting Marche is based. The regional culture and tradition may be known and appreciated by the younger generation, by those who live far away and longs of this land and who will learn to know and to love it.
The excellences are in the hands of micro productive realities not able to face international markets; this limit, must be changed into a great opportunity, because the fragmentation of production guarantees an offer with a variety and peculiarity nowhere to be found in other Italian regions. A technologically advanced web-based platform, a multi-channel sales strategy and an innovative social media planning are the levers on which the formula Tasting Marche combine tradition and innovation.
Tasting Marche is based on the principle of sharing experiences with friends, clients, web followers and this puts the information at the centre of its mission. Inform means to tell in detail the products characteristics and their origins, the ingredients they coontain and the territories of origin, the history of the manufacturers and their peculiarities. But it also means to inform and, above all, teach how best to enjoy and use this product: how to prepare and store, how to pair them with drinks and how to combine them into tasty pairings and recipes.
Among the values on which it is based Tasting Marche there is “Respect”: respect for the producers to be done sharing common goals; respect for customers to build a trusting relationship that lasts over time; respect for the traditions and cultures so that it can pass on something unique and true; respect for people who work with Tasting Marche so that it creates a stimulating work environment and friendly atmosphere in order to have an ethics and responsible business.
Tasting Marche logo is based on some symbolic elements having important meanings.
The tree is the perfect synthesis of tradition and strength. Firmly rooted in the ground with branches that stretch to the sky, it is a universal image, an element that lives and multiplies in an incredible variety of shapes. The logo shows two of them, in the sense of fertility and growth, in the form of a fork, to invoke the food concept, good and healthy when it originates from Mother Earth. The tops are made from concentric intense yellow circles, reminiscent of "skeins of spaghetti" and inspire infinity and continuity.
The green woodpecker, placed in the middle of the trunk of one of the trees, is the symbol of the Marche, for this reason it has been included in the logo in a position that recalls the location of the Marche region in Italy. This symbol was created in the past, inspired by a Vers Sacrum, that is a ritual of Piceni population. During difficult times and famine, they made cruel sacrificial rituals, "The Sacral"; they chose a spirit guide, an animal, which in the case of Piceni was the green woodpecker. They departed from the Sabina and settled in the lands near the river Foglia and the Saline River, to give unity to the current Marche.